Unger Broadens Distribution With Retail Rollouts
Tuesday August 21st, 2012 - 11:07AM
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
Target.com has teamed with Unger Industrial to introduce exclusive household cleaning kits under the neatHome brand name. The new collection is one of three retail programs Unger is rolling out this fall, initiatives that include a microfiber cloth debut at Bed Bath & Beyond and a gutter cleaning products launch at Home Depot.
The new neatHome cleaning kits at Target.com are available in four-, six- and eight-piece configurations. The four-piece kit, which hits a $44.99 retail, includes a microfiber Ceiling Fan Duster, microfiber Delicate Duster, a microfiber Power Duster and a 6-foot telescoping pole. The six-piece set retails for $59.99 and offers all the same pieces, with the addition of a Cobweb Duster and a 12-inch Window Squeegee. The eight-piece set offers all the same pieces as the six-piece configuration and adds a 12-foot telescoping pole and a pack of multi-purpose cloths. It retails for $79.99.
Unger has also rolled out a new Ultimate Chef Towel, which is making its debut at Bed Bath & Beyond. Slated for a September rollout, the Unger Chef Towel hits a $9.99 retail pricepoint.
Unger’s Adjustable Gutter Cleaner, which will make its debut in September at Home Depot, was designed to clean efficiently and effectively, focusing on speed and safety as significant components for development. The product features a small paddle that utilizes debris teeth to remove leaves, dirt and debris from gutters. According to the company, it is durable enough to handle tough debris such as sticks, rocks and balls as well as smooth surfaces, allowing for gentle contact, reducing scratching, pulling and damage to the gutter. Part of Unger’s Connect & Clean System, the Adjustable Gutter Cleaner attaches to a pole, allowing for a reach of more than 20 feet.
For more on Unger’s retail rollouts, see HomeWorld’s August 20, 2012, issue. This issue also features HomeWorld’s seventh annual Players, profiling housewares industry figures to watch in 2013, the annual Supermarket Report and a recap of the summer Las Vegas Market.
Tags: Housewares Organization & Cleaning Retail
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.