Gibson Launches Coca Cola, Peanuts Snack Jars For Q4
Tuesday August 28th, 2012 - 11:16AM
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In its latest announced product program with licensing partners Coca-Cola and Peanuts, Gibson Overseas is preparing an introduction that will support retail fall and holiday sales efforts. The vehicle for the latest licensing initiative is snack jars.
Coca-Cola assortments feature classic logos and artwork, as well as Vending Machine, Tabletop Juke Box and Six Pack designs, that reference more of the brand’s popular products and packaging. Peanuts snack jars feature character favorites such as Charlie Brown, Snoopy and Woodstock.
The holiday range from both properties also include travel mugs, tumblers and dinnerware.
Tags: Housewares Organization & Cleaning Tabletop
Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.