BIGinsights: Consumers Are Warming To Home, Home Goods Purchases
Tuesday September 25th, 2012 - 3:45PM
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At a time when home prices are picking up, consumers are looking to invest in existing homes as well. Home-related investments include items to put inside, too.
In BIGinsight research conducted in August, just over 8.1% of consumers said they plan a major home repair this year versus 6.7% at the same time in 2011. As for home furnishings and housewares, about 11.8% of consumers said they were on the market for furniture this summer versus just over 9.4% last year, and 9% said they were interested in making a home appliance purchase versus 6.5% in the previous year.
The market research firm also noted that more than 5% of consumers said in August that they plan to purchase a home versus just over 3% a year ago.
Tags: Housewares Vacuum Cleaners/Electric Cleaning Health & Personal Care Home Décor Home Environment Small Electrics Retail
Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.