Green Mountain Adds Snapple To Single-Serve Brew Offering
Tuesday October 9th, 2012 - 9:53AM
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In a further expansion of popular products, Green Mountain Coffee Roasters, Inc. and Dr Pepper Snapple Group today announced that they have reached an agreement to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems. Snapple K-Cup pack iced teas will roll out in a variety of at home and away from home channels for Keurig brewer consumers in the United States and Canada in Spring 2013, with Vue packs to follow.
The new beverages will join the current Brew Over Ice collection, a line crafted to prepare iced beverages with any Keurig brewing system.
"We're happy to welcome Snapple to our family of Keurig brewed iced beverages— a leader in the premium ready-to-drink tea category," said Lawrence Blanford, GMCR president and CEO. "The world's most popular beverage brands continue to see value in aligning with our Keurig single cup brewing systems and, in turn, further our effort to offer unsurpassed choice to meet a broad range of consumer taste preferences for every beverage occasion."
Founded in 1972 by three childhood friends, the Snapple brand got its start in New York City's Greenwich Village and is now available throughout the United States.
"We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig brewing system will do exactly that with Snapple," said Regan Ebert, senior vp/brand marketing at DPS. "Through our relationship with GMCR, we're making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark."
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