Partnerships Propel Soda Stream To Russia, Chile, Singapore
Friday October 19th, 2012 - 10:42AM
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SodaStream International Ltd. today announced that its products are rolling out in Russia, Chile and Singapore. The company is developing distribution in those countries through new exclusive partnerships.
"Our global carbonated beverage revolution is continuing across three continents as we bring our products to Chile and Singapore, and enhance our existing activities with a new distributor in Russia," said Daniel Birnbaum, CEO of SodaStream. "Carbonated drinks are popular in all of these markets, and SodaStream looks forward to introducing these consumers to our smarter, simpler and more earth-friendly way to enjoy them."
In Russia, SodaStream will be distributed by Bureaucrat, a leading home and office solution company with over $1 billion in annual turnover, representing some of the world's most popular brands. SodaStream will launch nationwide at Media Mart starting as early as Q1 2013.
In Chile, Volta will distribute the company's products. Volta has successfully represented top global food supplement and pharma products across the country's retail sector, according to SodaStream. Volta is part of Eurofarma Brazil, with over $1 billion in annual sales. Volta will launch SodaStream products initially at three top retailers, Falabella, CencoSud and Ripley, which own a variety of department stores, supermarkets, home centers and a TV home shopping network, according to SodaStreasm.
In Singapore, the company is partnering with Yeo Teck Seng, which SodaStream described as a leader in high-quality home and kitchen products. SodaStream launch there in December at Singapore's premium retailer, Takashimaya.
"We are excited to continue leading the growth of our category with these outstanding partners, each of whom has many years of proven success with multinational consumer goods," said Birnbaum. "Geographic expansion is one of our three pillars of growth, together with product innovation and consumer marketing. Our experience has proven that the SodaStream proposition of redefining the carbonated beverage industry addresses growing consumer mega-trends around the world and we look forward to expanding into even more countries next year."
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