This holiday season, CB2 will continue the fight against hunger. Starting November 1, every interaction customers have with CB2 will provide a child in need access to a meal, with the goal of feeding 500,000 children throughout nationwide, according to the retailer.

Customers can visit CB2’s Facebook page and simply click “Like,” as well as tweet, tag, pin, review, sign up for brand emails, apply for a credit card, or make a purchase at any of CB2’s US store locations. Every interaction counts. There will be a “counter” on www.CB2.com that will update daily so that customers can see how the brand is progressing toward its goal

CB2 will be working with Share Our Strength to support its No Kid Hungry campaign. In previous years, each store donated directly to a local food bank and cb2.com donated to Share Our Strength. This year, CB2 and all US store locations decided to band together to initiate a large, national, overarching goal, working collectively to achieve 500,000 meals total, according to the retailer.