Bissell Homecare Inc., has announced the launch of an online fundraising campaign to support homeless dogs and cats across America. The campaign, Pinning for Pets, kicks off this month and invites Americans to create virtual pinboards to help the Bissell Pet Foundation raise $50,000 for shelter animals in need.

"As longtime advocates for pet adoption, we know animal shelters and rescue groups play a vital role in creating a second chance for homeless pets, and they often have extremely limited resources to provide the necessary care needed until these pets are adopted," said Cathy Bissell, founder of the Bissell Pet Foundation and director of corporate affairs for Bissell. “The goal of this program is not just to raise funds – it's also to raise awareness about the vast number of adoptable pets living in shelters across the country. Ultimately, we want to see more homeless pets welcomed into their forever homes, but we believe they deserve a comfortable place until that home finds them."

Between November 5th and November 30th Pinterest users can contribute to the Bissell Pet Foundation fundraising drive by creating a virtual pinboard that shows their support for homeless pets. For every Pinning for Pets board created on Pinterest and submitted via Bissell's Facebook page, the company will donate to the Bissell Pet Foundation which in turn, will donate $10 to the Petfinder Foundation, up to its $50,000 goal. Grants to the Petfinder Foundation will be used in a program called Rescue U to rehabilitate animal shelters around the U.S. and provide resources that improve the lives of pets lacking permanent homes.

For every new Bissell pet product purchased and activated online at www.bissell.com/savepets, Bissell will donate $1, $5 or $10 to the Bissell Pet Foundation (dependent on purchase price). Additionally, pet product purchases on www.bissell.com through the end of the year will net between $2 and $20 (double its standard donation) for the Bissell Pet Foundation to help homeless pets.

Pinning for Pets participants will be entered into weekly prize drawings for a chance to win various pet cleanup products, as well as a $250 donation to their local Petfinder.com shelter.