J.C. Penney Stocking Simple Wave's Calibowl
Monday November 5th, 2012 - 4:00PM
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Simple Wave LLC's Calibowl is now available at 683 J.C. Penney stores nationwide. Calibowl features the patented Smart Lip Technology, a curved inner lip that keeps food and liquids on complementary utensils or in the bowl, according to Simplewave.
The three products in the J.C Penney Housewares Department include the Nested Non-Spill Calibowl Set, the Ultimate Mixing Bowl Set and the Ultimate Non-Spill Pet Bowls.
“We are very excited that Calibowl is in J.C. Penney,” said Jeff Bollengier, co-founder, Simple Wave. “Our brand reflects the same high quality and value that J.C. Penney wants in its stores.”
The Nested Non-Spill Set includes a 12-, 28- and 44-ounce bowl. The Ultimate Non-Spill Mixing Bowl Set includes a 20-, 40- and 95-ounce bowl. The Ultimate Non-Spill Pet Bowl comes in a 12- and 44-ounce size. Calibowls are made in the United States of 100% recycled, BPA-free polypropylene, according to Simple Wave. The bowls are also by the company said to be non-slip, dishwasher and microwave safe.
Tags: Housewares Tabletop Gadgets & Kitchen Tools Retail
Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.