NRF: Thanksgiving Purchasing Gains, Home Gets Its Share
Tuesday November 27th, 2012 - 7:05AM
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According to a survey sponsored by the National Retail Federation, a record 247 million shoppers visited stores and websites over Black Friday weekend, up from 226 million last year. Among product categories, 20.6% of shoppers purchased home décor or home-related furnishings gifts in the timeframe, the survey indicated.
Among the 12 categories NRF assigns merchandise, home décor and home-related furnishings ranked eighth in purchasing.
Thanksgiving weekend shoppers hit the stores running, with 28% at the stores by midnight on Black Friday versus 24.4% last year.
Over the period, the average holiday shopper spent $423 this year, up from $398 last year. Total spending reached an estimated $59.1 billion, NRF stated.
Tags: Housewares Cookware & Bakeware Vacuum Cleaners/Electric Cleaning Health & Personal Care Home Décor Home Environment Small Electrics Organization & Cleaning Tabletop Gadgets & Kitchen Tools Retail
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.