Gibson To Debut French Bull Tableware At Housewares Show
Tuesday January 8th, 2013 - 10:36AM
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Gibson Overseas has signed a tabletop license agreement with French Bull, known for its vibrant colors and bold patterns. The company will introduce ceramic tableware along with drinkware, and prep, cook and serve collections at the upcoming International Home + Housewares Show in Chicago.
"French Bull has been very successful with fashion-conscious consumers who appreciate accessible pricing. That same equation is one of Gibson's core strengths, "said Grace Saari, Gibson's brand marketing director.
"We think the fun colors and striking patterns will be exciting merchandising opportunities," Saari said, adding that younger consumers can be an especially appreciative audience for the new packaging and open stock items that Gibson has developed.
Tags: Housewares Cookware & Bakeware Tabletop Gadgets & Kitchen Tools Trade Shows
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.