Panasonic is expanding the company’s beauty products line in the United States to include hair and skincare beauty tools, it has announced. With the company’s understanding of consumer electronics and technology, Panasonic is bringing an expertise to women’s beauty and will produce new state-of-the art products that go past standard hair care to offer users advanced health and beauty benefits, noted the company. 

A new Panasonic hair dryer and flat iron will use what the company calls nanoe technology to add moisture to hair while styling, and, so, prevent dryness while making hair lustrous and smooth. The nanoe Hair Dryer also features a Quick-dry Air Outlet. It provides for uniform but quick hair drying by producing a combination of strong and soft airflows, Panasonic said. The nanoe Flat Iron, the company asserted, helps to prevent heat damage while easily curling or straightening hair, leaving healthy, shiny locks.

An introduction for later this year, a new Facial Ionic Steamer, provides ultra-deep cleansing and uses nano-sized steam particles to quickly moisturize and relieve dry skin, Panasonic said, revitalizing the complexion.