Bush Launches New Kathy Ireland Offering In Las Vegas
Wednesday January 30th, 2013 - 11:30AM
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Among the new products that Bush Industries is offering participants at the Las Vegas Winter Market are three new desks meant to make a key brand more attractive to a wider range of retailers. The Kathy Ireland Office by Bush Furniture label has a three-desk launch meant to make it more appropriate for sales floors at traditional mass-market retailers.
Pricepoints for the three new desks top off at $439.99 suggested retail for a combination items. The line includes a student desk with a file, a student desk with a mobile file and a student desk with a nesting storage cabinet that slides out to make a variety of L-desk. The L-desk comes at an SRP of $199.99 for the desk itself and $239.99 for the nesting storage.
The market continues at the World Market Center Las Vegas through Friday.
Tags: Housewares Home Décor Trade Shows
Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.