Form Flirts With Function For Umbra Housewares Show Introductions
Friday February 15th, 2013 - 11:24AM
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Umbra has big plans for the International Home + Housewares Show. The company intends to showcase its particular approach to combining style and function, one that pays as much attention to how consumers are really doing things today as it does aesthetic fashion.
Among the new products Umbra plans to offer, the Skyline Multi Hook, designed for Umbra by Helen Miller, mounts on a wall and offers five pegs that can hold up to five pounds each, but incorporates enough style to qualify it as wall décor, according to Umbra. Offered in a white or black finish, the hooks hinge down from an urban cityscape that can provide any environment its own sparkling or nighttime skyline.
The Umbra Rush Photo Rails, designed by Jordan Murphy, is the latest element in an entire line of alternative photo holders developed by the company to make pictures more dynamic. The product displays photos, art and notes in a fun, “leaf-like" angle, Umbra stated, and the non-encased design lets users instantly change picture prints. The rail constructions allows them to compose their personal art in a wide range of configurations, too.
Tags: Housewares Home Décor Trade Shows
After decades of following consumers to the suburbs, retailers are plotting to get ahead of a growing segment of the population’s return to the cities.