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Nordic Ware Debuts Brightly Colored Bakeware Tuesday February 26th, 2013 - 3:25PM
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 Nordic Ware's Proform Colors
Nordic Ware is adding color to traditional bakeware at this year's International Home + Housewares Show with Proform Colors, a line of brightly coated aluminized steel pans with a cream-colored non-stick interior and a red exterior. Proform Colors features a non-stick interior designed for easy release and easy cleanup. The durable aluminized-steel construction of the pans allows for even heating throughout the pan, creating optimal baking conditions, according to the company. All bakeware in the Proform Colors collection feature suggested retail prices under $20. Nordic Ware is also introducing a Cast Aluminum Egg Waffle Pan. The pan ifeatures stay-cool phenolic handles and is coated with a premium non-stick coating, allowing for easy release and clean-up, the company said. Suggested retail price for the Egg Waffle Pan is $75. Tags: Housewares Cookware & Bakeware |
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With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.
