DeLonghi Expands Kenwood Appliance Line, Unveils New PrimaDonna Brand
Wednesday February 27th, 2013 - 11:18AM
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DeLonghi will launch two new lines of product at the International Home + Housewares Show here this week; one under the totally new PrimaDonna sub-brand and the other under the venerable Kenwood brand.
The first introduction under the company’s new PrimaDonna label is a Williams-Sonoma exclusive dubbed the PrimaDonna S Deluxe and represents the first of a completely new line of bean-to-cup coffee machines from DeLonghi. The compact S Deluxe features automatic cappuccino with four one-touch milk buttons, metal sensor touch display and full stainless steel construction. The new unit is slated for a fall 2013 launch.
Tags: Housewares Small Electrics
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.