Homer Laughlin Debuts New Fiesta Dinnerware Color For 2013
Sunday March 3rd, 2013 - 11:22AM
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The Homer Laughlin China Co. is unveiling its new Fiesta dinnerware color for 2013— Lapis blue— at the International Home + Housewares Show in Chicago. The entire 2013 Fiesta color spectrum includes: White, Black, Shamrock, Cobalt, Lapis, Peacock, Turquoise, Paprika, Lemongrass, Ivory, Sunflower, Tangerine, Flamingo, Scarlet and Plum.
“Fiesta enthusiasts will be excited to see this vibrant color join the Fiesta family,” said Rich Brinkman, vp/sales and marketing for Homer Laughlin. “It’s reminiscent of the highly sought-after Sapphire, a vintage Fiesta color made in 1996-7 for a limited time only. However, Lapis is a richer, more intense hue and coordinates beautifully with the current Fiesta spectrum.”
“We don’t often think about blue as being a ‘cheery color,’ but this special shade Lapis reminds me of an intensely blue sky on a clear day and that always makes me smile!” said color expert Leatrice Eiseman.
All standard dinnerware pieces will be available in Lapis, including four and five-piece place settings and a variety of plates, platters, bowls, cups, vases, the signature disk pitcher and serving pieces. MAP pricing for place settings is $29.99.
The entire 2013 Fiesta color spectrum includes: White, Black, Shamrock, Cobalt, Lapis, Peacock, Turquoise, Paprika, Lemongrass, Ivory, Sunflower, Tangerine, Flamingo, Scarlet and Plum.
Tags: Housewares Tabletop
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.