New Dr. Scholl's Massagers Roll From Helen Of Troy
Sunday March 3rd, 2013 - 3:11PM
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Helen of Troy has added massagers to its Dr. Scholl's line of health care products. The new items are focused particularly on helping consumers overcome post-workout stiffness and soreness.
The company pointed out that more consumers, many of somewhat advanced age, are trying to get fit. The result can be the need for products that conveniently coax tired muscles back to form.
Among the new products offered is the Accunode Massaging Cushion, which needs no controls because its pressure activated. The 2-in-1 Microbead Cushion can lay flat or wrap into different configurations depending upon consumer needs. And the Hand Held Shiatsu Massager can reach places that the cushions can't. The company also is adding the Dr. Scholl's Rolling Foot Massager, which allows consumers to use the vibration function or just mechanically relieve stress with the central spinning studded sphere.
Tags: Housewares Health & Personal Care Trade Shows
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.