Monday February 18th, 2013 - 11:16AM
Tré Milano announced that it is introducing the Instyler Wet 2 Dry Rotating Iron in the International Home + Housewares Show time frame. The product features a new technology that allows it to dry and style all at once while creating a shinier, smoother and longer-lasting look, the company said.
Hydro-Styling technology enables the Wet 2 Dry to coax moisture from hair using a combination of surface heat and vents. The tourmaline ceramic product allows users to skip blow drying so they can achieve the styles they want more easily and in less time, Tré Milano noted.
The product will rollout through select retailers, including Bed, Bath & Beyond and Target, in March, the company stated.