Casabella and Method, an eco-friendly cleaning solutions company, have teamed up to introduce the Flip & Spray mop.
The new mop features a machine-washable microfiber head and a refillable container for cleaner, paired with a 25-ounce bottle of Method squirt and mop wood floor cleaner. Method’s almond-scented cleaner is non-toxic, plant-based, biodegradable and packaged in a bottle made from 100% recycled plastic, the company said.
“We are so excited to be working with Method on this program,” said Bruce Kaminstein, executive chairman, Casabella. “We have always felt there is a lot of brand synergy between our companies. We share a similar customer base and our philosophies are similar in many ways. By combining ’tool and the juice’ we are offering the consumer a naturally derived alternative for quick cleaning their floors.”
Josh Handy, vp/global product experience at People Against Dirty, added, “We’re always looking for new and interesting ways to merge substance and style. Teaming up with a brand like Casabella that’s also focused on making everyday products that both work and look great is a natural extension for Method.”
The Flip & Spray mop is available exclusively at Target and Target.com for a suggested retail price of $27.99.
