In an effort to support its continued U.S. growth, Bluewater USA Inc. has named Trent Virden as technical officer and David Philmlee as head of marketing for its North American team.
Virden will oversee customer facing technology operations, while Philmlee will play the lead role in building the Bluewater brand and image to consumer and business customers, the company said.
According to the company, Virden has worked in the water technology industry for three decades while Philmlee has initiated and driven marketing operations for several America household brands, including Blueair.
“In our race to make America’s tap water great again, we are boosting the Bluewater team with two professionals who each have many years of go-to experience in their respective fields,” said Lin Guo, Bluewater’s North America head. “Trent is an ultimate tech pro who has shown deep technology experience at its intersection with customer needs, and David is a proven business growth leader who brings us unique and relevant advertising and marketing savvy. Both are game changers for Bluewater in the United States.”