Aramco, Hamilton Beach Sign Housewares Licensing DealWednesday March 9th, 2016 - 12:12PM
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 Hamilton Beach Brands has signed a five-year licensing agreement with Aramco to produce and distribute a complete range of branded Hamilton Beach and Proctor Silex housewares, including cookware, cutlery, kitchen tools, gadgets and utensils. “We are very excited to be working with Aramco Imports as our licensing partner for non-electric cookware, cutlery and kitchen gadgets. These product categories are natural brand extensions for both Hamilton Beach and Proctor Silex and will help to further expand our footprint and authority in the kitchen,” said Wendy Reid, manager of global brand licensing for Hamilton Beach Brands. The licensed assortment made its debut at the International Home + Housewares Show. Tags: Aramco Imports • Hamilton Beach • licensing • cookware • electrics • kitchen tools • kitchen gadgets • cutlery • kitchenware • international home and housewares show • Proctor Silex • Housewares • Cookware & Bakeware • Small Electrics • Gadgets & Kitchen Tools •
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It can be a challenging exercise to distill from the thousands of products at the International Home + Housewares Show the trends that will translate to retail prosperity in the coming months.
