Wayfair Launches Mobile Augmented Reality App

Wayfair has launched WayfairView, the company’s first-party smartphone augmented reality application, available in Google Play.

The app, developed by Wayfair Next, an in-house research and development team, uses Google’s technology to allow shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase. Consumers can shop with WayfairView on the upcoming Tango-enabled smartphone by Lenovo, the PHAB2 Pro, available in September.

As previously reported in the April 11 issue of HomeWorld Business, Wayfair’s Next lab has been developing virtual reality technology to enhance the online shopping experience and improve product visualization.

“Wayfair Next is laying the groundwork for new innovations that will change the face of retail, all with first-party technology,” said Steve Conine, co-chairman and co-founder, Wayfair. “By digitizing our vast catalog through 3D scanning, we will dramatically improve the visualization of products to create the best possible shopping experience for our customers. With smartphone augmented reality, we can take this a step further. Built using Google’s robust Tango technology, WayfairView will allow shoppers to visualize furniture and décor in their homes by virtually placing real products from Wayfair’s extensive catalog in any room at full-scale.”