Albertsons Companies has appointed Narayan Iyengar as svp/digital marketing and e-commerce.
In this role, Iyengar will be responsible for leading all aspects of digital marketing including loyalty programs, shopper marketing and the overall digital presence, as well as the e-commerce business, including home delivery.
Iyengar’s career spans nearly 20 years in e-commerce, digital and business transformation. He joins Albertsons Companies from the Walt Disney Company where he served as vp/e-commerce and digital travel trade.
“As a company, we’ve made significant investments in the customer experience over the last two years, from new technology that originated in our culinary kitchens and technical center to our comprehensive data and analytics platforms,” said Shane Sampson, chief marketing and merchandising officer. “E-commerce, digital and social media channels hold unlimited potential for delivering the kind of personalized service our customers want. Narayan’s expertise will enable us to deploy new service and marketing models to attract more shoppers and grow our business both in stores and online.”
