A three-way collaboration between Kérastase, Withings and L’Oréal’s research and innovation technology incubator has launched a connected hair brush capable of advanced hair care analysis.
The battery powered Kérastase Hair Coach Powered by Withings, which works on a variety of hair types, features Withings’ advanced sensors and product design along with L’Oréal’s patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines.
The sensors feed data automatically via WiFi or Bluetooth to the accompanying mobile app, which then takes into account weather factors like humidity, temperature, UV and wind, and provides information including a hair quality score, data on the effectiveness of brushing habits, personalized tips and product recommendations.
“Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin,” said Guive Balooch, global vice president of L’Oréal’s research and innovation technology incubator. “By using connected technologies to upgrade the hair brush, something the average consumer uses every day, Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing how connected devices can revolutionize the beauty industry.”
Retailing for under $200, the brush will be available mid-2017 at the Kérastase brand’s website and through Withings’ online sales and distribution channels.
