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Bed Bath Catalogs Raise Small Electrics Profile

NEW YORK— Heading into the heart of the holiday shopping season, the small electrics segment received high profile placement in two December sales catalogs from Bed Bath & Beyond, with both featuring electrics on their respective covers.

One catalog featured two KitchenAid stand mixers along with select attachments. The other, offering “can’t miss manufacturers’ savings events,” featured a Cuisinart Griddler, SodaStream Source sparkling water maker, Miracle-Gro AeroGarden and Nespresso by Breville VertuoLine.

Other small electrics inside the catalog featuring KitchenAid on the cover included the “exclusively ours” Vitamix 6500 blender for $499.99, Power air fryer oven for $159.99, SodaStream Fizzi sparkling water maker starter kit for $79.99, Cuisinart coffee center for $199.99, the Smeg ‘50s retro-style 2-slice toaster and Smeg ‘50s retro-style citrus juicer for $159.99.

In addition, Bed Bath & Beyond also used its catalog to promote additional Smeg appliances on the home specialty store’s website.

Kitchen electrics featured inside the second catalog included the “exclusively ours” Breville Duo-Temp Pro espresso maker for $299.99, new Ninja Intelli-Sense kitchen system for $249.99, NuWave 3-quart Brio air fryer for $99.99 and Ninja Coffee Bar thermal carafe system for $199.99.