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Bitzer Named New Whirlpool CEO

After 13 years at the helm of Whirlpool Corporation, Jeff Fettig is stepping down as CEO and will be replaced by Marc Bitzer, the company’s current president and chief operating officer.

All changes become effective October 1.

Bitzer was named to his current position and elected to the Whirlpool Corporation board of directors in 2015. He previously served as vice chairman, which included overall leadership of Whirlpool North America and Whirlpool Europe, Middle East and Africa (EMEA). Bitzer first joined the company in 1999 with Whirlpool Europe.

“Marc has a deep understanding of our business throughout the world and has personally led our operations and delivered strong results during his 18-year tenure at Whirlpool,” said Fettig. “ As we prepare for the future, I am very confident that Marc is uniquely qualified to lead our company in continued success.”

Fettig, who first joined Whirlpool in 1981 as an operations associate, will continue to serve as the company’s chairman of the board.  

Jeff Fettig KitchenAid Marc Bitzer Whirlpool