CHICAGO— Bradshaw International has launched the GoodCook Gourmet kitchenware line at the International Home + Housewares Show, here.
According to the company, GoodCook Gourmet is a collection of higher priced kitchen tools and gadgets targeted at supermarket and mass retailers.
Bradshaw stated that the gadgets are constructed with pro-grade, 18/8 stainless steel, hi-temp silicone and solid beech or acacia wood materials.
The complete offering of tools, gadgets, bowls and cutting boards are designed to fit the “best” in category, stated Bradshaw.
In addition, the entire range of food prep, cooking and serving tool assortment is addressed with a classic lineup of the most widely used kitchenware, the company noted.
Packaging for the GoodCook Gourmet collection will emphasize the “farm to table” concept of artisan foods and natural ingredients— providing inspiration for home cooks who are serious about the tools they use.
With the launch, Bradshaw stated it is tapping into a younger market that is more knowledgeable about food prep today.
The GoodCook Gourmet line is scheduled to be in stock by June 2017 .
