Overall, the top 10 advertised cookware pricepoints were higher this year than last year, with $149.99 and $99.99 making their way back into the top 10.
Of the top 10 advertised pricepoints, the top three stayed the same year-over-year. In the top spot again this year was $19.99, which saw a 67.7% increase in advertisements, followed by $49.99 and $39.99, respectively, according to Market Track research. In the fourth spot, which was previously held by $9.99, was $29.99, followed by $199.99, which also was in the fifth spot in 2015. A new advertised pricepoint this year was $127.97, while $59.99, $130 and $69.99 did not return for 2016.
Overall advertisements were up 22.9% year-over-year from 1,779 advertisements to 2,186 advertisements.
As for cookware sets, Farberware took the top spot again, however, this year its 15-piece non-stick dishwasher safe cookware set was the top advertised and its 15-piece non-stick set settled into third with the same amount of advertisements as last year. Anolon’s 12-piece advanced hard anodized non-stick set, which was sixth of the top 10 last year, was second this year with 52 advertisements. Calphalon stayed the course in fourth while Mirro’s Get A Grip 10-piece cookware set dropped from second with 45 advertisements in 2015 to fifth with 36 advertisements in 2016.
T-Fal made a strong showing when it comes to 2016’s number of advertisements. Last year, the company’s 14-piece Excite non-stick set as well as its 18-piece non-stick offerings were the bottom two advertised goods on the top 10 list. However, according to 2016’s number of advertisements, the company claimed the No. 6 spot with its 12-piece Precision ceramic set, the No. 7 spot with its Precision stainless steel 12-piece set, and the No. 10 spot with its Precision hard anodized 12-piece set.
Notable is that Anolon only made the list for its 12-piece advanced hard anodized non-stick set this year versus the three spots it had in 2015. Circulon did not make the top 10 this year— it sat at No. 7 last year— and Cuisinart settled into the eighth spot this year for its 13-piece Contour stainless steel set.
The number of advertisements for cookware sets increased 26.7% from 2015 to 2016.
In a reflection of the overall cookware market and the increased sales of cast iron products, Lodge Cast Iron was the top advertised open stock product in 2016 for its 6-quart Dutch oven. Lodge also made the list for its classic cast iron skillet, which was up from No. 4 to No. 3 this year, and its 10.5-inch cast iron grill pan, which nestles into the No. 6 spot this year.
Healthy Living, Boscov’s private label cookware, made a strong showing on this list for the second year in a row with the 8-, 10- and 12-inch skillets.
Paula Deen’s 12-quart signature stockpot did not make the list again this year, nor did anything else from the Paula Deen brand. Martha Stewart, however, was featured in the ninth spot after advertising the brand’s 2-quart enameled cast iron casserole dish.
Ruff Hewn and Gourmet Living’s Dutch ovens also dropped off the 2016’s open stock list, while Copper Chef’s 10-inch non-stick pan and 9.5-inch square Ceramic-tech non-stick fry pan were featured.
