MIAMI— Distrivalto is bringing to the U.S. market a new food storage brand, called ClipFresh, launching it with HSN in January 2018.
The company has worked with ClipFresh for five years, establishing a relationship with the brand’s factory, said Vanessa Valera Nolte, the company’s finance and marketing director. It launched the ClipFresh brand in Peru, Mexico and Colombia two years ago, and decided to bring the brand here to the U.S. next year. The brand was founded in Hong Kong in 2009.
The venture is more than just a distribution partnership, Valera Nolte emphasized. Distrivalto works closely with the factory to work on the product assortment for each audience including trend-right colors, packaging and marketing.
“We are not only exclusive distributor but business partner. We identified a brand that would work well within our product portfolio to make sure we can get involved. Our partnership has been growing for the last few years and only continues to grow as we identify markets that we want to launch ClipFresh in with Distrivalto,” she said.
ClipFresh has a patented design featuring four double coated TPR locks that are tested to “flip” without breaking, according to the company. Within the ClipFresh brand, lines that feature the four lock patented system include: the Classic, utilizing polypropylene, Tritan and Ceramic series as well as Hydro, which features a range of water bottles that can also be used for salad dressing or oil.
ClipFresh containers are said to be microwave, top rack dishwasher and freezer safe, and stackable. The containers are designed to be airtight and leak proof.
The brand’s Inbox series features lunch box-type containers including those with two layers, i.e. a fruit and snack box. ClipFresh also offers its Eazy Series opening pricepoint and Uno series, both targeted toward supermarkets.
“We are trying to have something at high-end retailers to something that can be in a national supermarket. We want to continue to make innovative product that is still exciting for the consumer,” said Valera Nolte.
“We are always looking for products of high quality at an affordable price, but still offer different functionality and have a fun touch,” said Valera Nolte. While different brands, ClipFresh complements Distrivalto’s Holstein Housewares brand by bringing fun into the kitchen, through colors such as teal, magenta, orange, red and yellow, as well as the more traditional gray, white, red and blue.
What also appealed to Distrivalto was that the ClipFresh containers had a patented feature, and that the factory was open to new products and concepts as well as new lid colors, marketing and packaging.
Distrivalto aims to see the product through from development to creating store demos and beyond. “It is very important speaking to and bringing that brand experience to the end consumer,” said Valera Nolte.
In marketing, Distrivalto is working to provide recipe tips, including working with influencers. “We want to make sure they understand that what they are buying is a higher quality material and they can be comfortable reusing it multiple times, whether they are taking it to work or storing it in the freezer. We want to educate the consumer so they can take advantage of all the benefits of the brand,” she said.