CHICAGO— It was 25 years ago that Emile Henry found its way into the U.S. market, elevating the use of colorful, thermal and mechanical shock resistant bakeware amongst consumers that were used to using glass and metal bakeware.
“The introduction of Emile Henry in the U.S. created a new product classification, ceramic ovenware and bakeware. Our message focused on the very real features and benefits of our products, rather than on price and decoration,” said Alan Senior, general manager, Emile Henry USA. “It was a new message, one that resonated with consumers, who, through the years, have come to rely and believe in the fantastic qualities of our products.”
To that end, the company is debuting its new soup pot at the International Home + Housewares Show, here. The soup pot functions as both a cook pot and a serving tureen designed for the stovetop, oven and the table. Made in France from burgundy clay, the pot ensures that heat is diffused evenly, cooks gently and maintains an optimal temperature throughout a meal, according to Emile Henry. The upturned rim is designed to avoid spills during cooking or drips while serving with a ladle. An immersion blender works well in the pot for creaming and blending soups, the company suggested.
Made of all natural materials and backed by a 10-year warranty, the Flame ceramic pot can be used on all heat sources including gas, halogen, electric and induction with an induction disk, noted the company. The lid is designed to fit snuggly in order to keep the heat in at the table and the high sides prevent the contents from boiling over during cooking. The new soup pot can be hand washed or cleaned in the dishwasher, the company said.
The 9-inch tall, 4-quart capacity pot, available in burgundy and charcoal, features elegant curves and vivid color, a stylish serving dish for the table, Emile Henry said. The suggested retail price for the soup pot is $130.
