Entertainment One is expanding its consumer products offerings for the animated television series “PJ Masks” through licensing partners that will produce domestics, home furnishings, wall coverings, bolt fabric, juvenile items and housewares.
The show airs on Disney Junior and the Disney Channel. Plans call for new products to launch at U.S. mass-market retailers with more merchandise releasing this fall in time for back to school.
The PJ Masks licensed lineup will include Delta for upholstered furniture and storage organization, Idea Nuova, for slumber sets, furniture, storage, novelty lighting and wall décor, Baby Boom for toddler bedding, FAB for piggy banks and mugs, Franco for juvenile bedding, Springs Creative for fabric by the yard, York Wallcoverings for wall decals, Zak Designs for drinkware and feeding, and Nuk for toddler sippy cups.
“Consumer demand for PJ Masks product continues to soar across all relevant categories,” said Joan Grasso, vp/licensing North America for Entertainment One’s eOne Family business. “We’re thrilled to be working with such a broad range of best-in-class partners to give fans so many wonderful opportunities to immerse themselves in the action-packed series.”