LAS VEGAS— The Electronic Retailing Association (ERA) has announced the winners of the 2016 ERA Moxie Awards, honoring the best in marketing excellence, during a gala at the Wynn Hotel to close the ERA D2C Convention.
In addition to the category winners, the 2016 Moxie Awards also honored industry veteran Dan Danielson of Mercury Media with the ERA Lifetime Achievement award; DR pioneer Amir Tukulj of Thane Direct with the Marketer of the Year award; and industry thought leader Lindsey Carnett of Marketing Maven with this year’s Volunteer of the Year award.
ERA also presented Collette Liantonio of Concepts TV Productions with the Pro Bono Award for her philanthropic work with the organization, VSK Foundation, which helps to empower girls through education.
The 2016 Moxie Award winners:
Best DR Website Design
CeraPan Perfect Grip
Direct Marketer: Hudson Home Group
Producer: Bluewater Media
Media Agency: Bluewater Media
Contributing Partner: Bluewater Media
Best DR Radio Campaign
Pop Quiz
Direct Marketer: The Company Corporation
Producer: Marketing Architects
Media Agency: Marketing Architects
Best Digital Marketing Campaign
Tile
Marketer: Tile
Producer: DuMont Project
Media Agency: DuMont Project
Best Female Presenter
Julianne Hough: Proactiv “Persuasion”
Direct Marketer: Guthy-Renker
Producer: Lieberman Productions
Best Financial Services Show
Chase United MileagePlus “Walking”
Direct Marketer: JPMorgan Chase
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson
Best Health Show
Quell “New Day”
Direct Marketer: NeuroMetrix
Producer: Mercury Media
Media Agency: Mercury Media
Contributing Partner: Conductor Productions
Best International DRTV Show
Proactiv UK “Glimpse”
Direct Marketer: Guthy-Renker
Producer: Lieberman Productions
Best Long Form of the Year,
Brand Response
LifeLock “Faces of Identity Theft”
Direct Marketer: LifeLock
Producer: 24 West
Media Agency: Havas Edge
Contributing Partners: Blue Jiraffe Marketing, Scarpaci-Kelly
Best Long Form of the Year,
Direct Response
Shark Rocket Powerhead
Direct Marketer: SharkNinja
Producer: Script to Screen
Media Agencies: Mercury Media,
Havas Edge
Best Long Form, Beauty
It Cosmetics “Beautiful You Collection” V.1
Direct Marketer: Guthy-Renker
Producer: Caudill & Associates
Best Long Form, Housewares
The Joe Cross Juicer
Direct Marketer: Breville
Producer: Script to Screen
Media Agency: Havas Edge
Best Long Form, Variety
Worx Switchdriver
Direct Marketer: Positec
Producer: GoConvergence
Best Male Presenter
Eric Theiss: Copper Chef
Direct Marketer: Tristar Products
Producer: Kingstar Media
Media Agencies: Havas Edge, Cannella Response Television
Best Product Expert
Jamie Kern Lima: It Cosmetics
Direct Marketer: Guthy-Renker
Producer: Caudill & Associates
Best Short Form of the Year,
Brand Response
Atlantis Rises
Direct Marketer: Atlantis Paradise Island Bahamas • Producer: GoConvergence
Best Short Form of the Year,
Direct Response
It Cosmetics, “Beautiful You Collection”
Direct Marketer: Guthy-Renker
Producer: Caudill & Associates
Best Short Form, Beauty
It Cosmetics, “Beautiful You Collection”
Direct Marketer: Guthy-Renker
Producer: Caudill & Associates
Best Short Form, Housewares
Clever Cutter
Direct Marketer: Allstar Marketing and Lenfest Media Group
Producer: Concepts TV Productions
Best Short Form, Variety
Get Up and Go Cane
Direct Marketer: TeleBrands
Producer: Bluewater Media
Best Social Media Campaign
Proactiv: Julianne Hough “Dancing”
Direct Marketer: Guthy-Renker
Producer: Lieberman Productions
Best Sports & Fitness Show
21 Day Fix
Direct Marketer: Beachbody
Producer: Scott Moss
Best U.S. Hispanic Show
Copper Fit Step FX
Direct Marketer: IdeaVillage
Producer: Blue Reef Productions in collaboration with Omni Direct
Media Agency: Omni Direct
People’s Choice, Short Form
Glow Sharks
Direct Marketer: Intersell
Producer: Colleen Dall/As Seen on Productions
Media Agency: Diray
Contributing Partners: Santiago Marketing and Media Design Group
People’s Choice, Long Form
21 Day Fix
Direct Marketer: Beachbody
Producer: Scott Moss