Finishing Touch, an Ideavillage Products brand, unveiled its newest facial hair removal device, Flawless, which is designed to look like a high-end cosmetic lipstick, according to the company.
The device is discreetly housed under an 18-karat gold-plated head, and usingButterfly technology, is said to quickly and painlessly erases hair and peach-fuzz from lip, chin or cheek without irritation, redness or ingrown hairs without touching the skin, the company said.
It is dermatologist approved with a hypoallergenic eraser head, the company said, and said to be safe on all skin types and tones and gentle enough to use every day.
“When we were developing Flawless, we took a decade of learning what women want and need in facial hair removal and engineered a beautifully crafted cosmetic tool that set the new gold standard in facial hair removal,” said Andy Khubani, CEO, Ideavillage Products. “The sleek and subtle design, inspired by the classic lipstick, provides women with a tool they can use anytime anywhere without any downtime waiting for regrowth to remove hair.”
It is battery operated, includes a built in light and can be used on the go. It carries a suggested retail price of $19.99, and is available at Walmart, Walgreens, Bed Bath and Beyond, CVS, Rite-Aid, Sally Beauty and Ulta.