Fitbit, Inc. said it has enacted changes to its senior leadership team and is preparing to reorganize the business in an effort to reignite growth and return to profitability.
The company has promoted vp/engineering, Samir Kapoor, to svp/device engineering, reporting to co-founder and CTO, Eric Friedman.
Jeff Devine has joined Fitbit as evp/operations, and will be responsible for operations, customer service and overall quality, reporting to co-founder and CEO, James Park.
Two executives will also depart the company by the end of the month: Woody Scal, chief business officer, and Tim Roberts, evp/interactive.
In addition, Fitbit said it would formally align around two areas of focus: consumer health and fitness and enterprise health.
Consumer health and fitness will focus on delivering a streamlined set of health and fitness devices, entering new markets such as the smartwatch category and offering premium software and services that provide more personalized insights and guidance. Enterprise health will expand on the company’s early successes in working with insurance companies, employers, health systems and other health care partners.
“2017 is a transition year and while we continue to lead the connected health and fitness market, we must take important steps to chart our return to profitability and growth. It is essential that we are organized properly so that we can successfully execute our strategy,” said Park. “My confidence in our future is as strong as ever and I believe the steps we are taking will contribute to our long-term success.”
