Groupon has appointed Aaron Cooper as president of North America, giving him oversight of the company’s local, travel and goods businesses in the United States and Canada.
Cooper currently serves as svp/North America services, which includes local and travel, and will continue in that capacity while adding responsibility for the goods business in North America.
He first joined Groupon in 2010, serving as chief marketing officer, head of North America travel and goods, before assuming his current role in 2015. In his new role, he will continue to play a leadership role in shaping the company’s ongoing card-linked offers and beauty-booking voucherless initiatives designed to create a more convenient and easy experience for both customers and merchants and improve frequency.
Prior to joining Groupon, Cooper held a variety of marketing and leadership positions at Orbitz and optionsXpress after consulting roles at AEG Partners, AOL and Price Waterhouse Management Consultants.
“Aaron has deep, scale e-commerce experience and is a true champion of our mission to become the daily habit in local,” said Rich Williams, CEO, Groupon. “Aaron understands the enormous opportunity that we have in front us and has both the operational and strategic strengths to help expand our marketplace for merchants and customers.”