COMMERCE, CA— The healthy living trend has been seeing a resurgence with consumers and they continue to look for healthy cooking methods. Cookware that is made of natural materials, such as ceramic and cast iron, are continuing to grow, but consumers are also looking for durable pieces that will entice them to make the investment.
To answer that lifestyle preference, Gibson Overseas is rolling out its new EcoFriendly Home Hummington ceramic non-stick cookware. The cookware, the company said, was designed to bring more durability and versatility to its EcoFriendly line of cookware.
“Health conscious consumers have embraced ceramic non-stick cookware, and now we have made it even more durable,” said Jodi Fleishman, marketing brand manager for Gibson.
Gibson’s latest Eco-Friendly Home Hummington cookware offers durability with a forged aluminum construction and a titanium-infused coating.
“The latest coating techniques allow the ceramic coating to be reinforced with titanium-based particles. It’s able to take more wear and tear than traditional ceramic non-stick coatings while still being PFOA and PTFE free,” Fleishman said.
The new EcoFriendly Home Hummington cookware also has an induction base, which gives it the versatility to work on any cooktop and the appeal of a metallic copper finish, which has been trending in the market. The cookware is available in both set and open stock configurations.
“In particular, EcoFriendly Home ceramic non-stick cookware lets retailers deliver a product that meets multiple demands because it is environmentally-conscious and easy to use and clean,” added Alex Wittner, vp/housewares business development, Gibson.
Gibson showcased its renewed focus on the EcoFriendly Home collection at the 2017 International Home + Housewares Show. The company debuted an expanded line across multiple housewares segments to present consumers with cross-category solutions for healthier living.
Gibson’s range of EcoFriendly Home products are designed to help consumers live healthier lives by offering more eco-friendly options in cookware, bakeware, serveware and storage, the company said.
All items in the EcoFriendly Home line are designed to accentuate each other and work together to create a clear retail focus and story across multi-categories, according to the company.
