Macy’s has named Cheryl Heinonen evp/corporate communications, effective January 9, 2017.
Heinonen will be responsible for corporate communications both internal and external, corporate giving, corporate social responsibility, diversity, and associate giving and volunteerism. She will report to Macy’s president Jeff Gennette, who becomes chief executive officer early next year. In this new role, she will drive the strategic narrative of the company and integrate all internal communication into one cohesive strategy.
Heinonen is currently svp/corporate relations and chief communications officer at Avon Products. Prior to joining Avon, Heinonen was managing director at Burson-Marsteller, a global communications agency.
“Cheryl brings valuable expertise to the Macy’s executive team. She is a strategic communicator with an outstanding track record of connecting companies in a powerful way to employees, customers and a broad range of stakeholders,” Gennette said.
