At Home has appointed Ashley Sheetz chief marketing officer.
Sheetz comes to At Home from Sally Beauty, where she held the position of chief marketing officer and group vice president. During her tenure at Sally Beauty, Sheetz led a turnaround strategy to reposition and modernize the brand in the specialty beauty realm while overseeing consumer insights, CRM, loyalty, digital and traditional advertising, omnichannel and e-commerce, social media, content planning and more.
Prior to Sally Beauty, Sheetz held a variety of marketing leadership roles at GameStop before being appointed chief marketing officer in 2012.
“Ashley’s extensive retail experience leading dynamic, consumer-driven digital marketing programs makes her the perfect candidate to take At Home’s marketing initiatives to the next level,” said Lee Bird, president and CEO of At Home. “We are excited to welcome an executive with her expertise to the team as we continue to execute on our growth strategy and introduce more consumers to the endless decorating possibilities of At Home.”
