At Home is partnering with HGTV on a marketing campaign to promote its home décor offering as an affordable and stylish shopping option for consumers.
The “High Style, Low Budget” campaign will showcase budget-friendly products from At Home and other retailers compared to those that have heftier price tags. As part of At Home’s partnership, the brand will receive a digital custom video series and social content, custom content in October and December HGTV Magazine issues. Additionally, in-store signage will help customers see how much they’re saving when shopping At Home product compared to that of higher-end stores.
“We pride ourselves in the fact that our customers never have to sacrifice style or budget when they visit At Home,” said Jennifer Warren, chief marketing officer for At Home. “HGTV is just as dedicated as we are to helping everyone turn their house into a home, complete with their own personal flair. We hope we’re able to inspire those looking to redecorate or refresh their homes with our budget-friendly, and stylish, products shown in our High Style, Low Budget campaign.”
At Home previously partnered with HGTV as part of the HGTV Spring House 2016, which featured more than 300 mid-century modern home products selected by HGTV designers from At Home’s stores.
