NEW YORK— HOMEWORLD BUSINESS® is launching an exclusive monthly online video series featuring housewares analytics and insights by The NPD Group’s Joe Derochowski, executive director and home industry analyst.
NPD, based in Port Washington, NY, is a veteran provider of retail market data, analysis and advisory services. Produced by HomeWorld Business, the new video series— entitled “On Point”— will present vignettes on key retail housewares developments and trends supported by NPD retail analytics and illuminated by Derochowski’s sharp insights on consumer lifestyles and purchasing behavior.
HomeWorld and NPD are collaborating on the topics to be featured in the monthly videos. The online series debuts with a forecast of holiday housewares retail activity. Forthcoming segments, set to launch in early December and early January, will examine evolving consumer price considerations; and housewares categories and trends to watch in 2018.
“HomeWorld Business and NPD have partnered for more than 20 years to present actionable housewares market data and insights to the industry,” said Peter Giannetti, editor-in-chief of HomeWorld Business. “This exciting new video series combines HomeWorld’s editorial leadership and expanding digital content capabilities with NPD’s advanced market analytics and Joe Derochowski’s expert perspectives.”
“On Point” episodes will be distributed through wide-reaching HomeWorld Business digital platforms, including HomeWorldBusiness.com, the HomeWorld Business daily e-newsletter and social media.
Meyer Corporation is sponsoring the initial flight of “On Point” video episodes.
