Ronco is debuting 25 new products in the kitchenware and small appliance categories, with all items on display at the International Home + Housewares Show.
According to the company, the new items will be the first of up to 40 that Ronco expects to release this year.
“Ronco has been in the innovation business since its founding in 1964,” said Bill Moore, Ronco president and CEO. “With more than two dozen, state-of-the-art products being shown to the public for the first time anywhere, we are bolstering our position as an industry leader in household appliances and home goods.”
This news follows Ronco’s corporate filing this week of a public investment offering, or “mini-IPO”, enabling customers, fans and amateur chefs around the world the opportunity to purchase a stake in the company and contribute to its future innovation and growth.
“As a consumer products company, our sole mission is to continue the legacy that has made Ronco a leading brand for three generations of American families,” said Moore. “Ronco has always represented the American commitment to entrepreneurship and innovation — relying on creative product lines to meet consumer needs.”
Among the new products on display will be pressure cookers, dehydrators, a multi cooker, waffle maker and several floor care and cleaning products.