CHICAGO— International Innovation Company (IIC) has launched a new licensed line of Jelly Belly partyware at the International Home + Housewares Show, here.
According to the company, the collection combines the Jelly Belly Candy Company’s iconic colors and designs with high-quality Dutch-designed partyware by IIC.
“I am very excited about the launch of this fun, new line of licensed partyware,” said Patrick Schneider, president, International Innovation Company.
The initial product launch will include a PopSome Jelly Belly dispenser designed to dispense Jelly Belly jelly beans.
In addition, the collection will include an assortment of Jelly Belly jelly bean-designed glass markers to keep track of glasses at parties; Jelly Belly party picks for use with snacks; Jelly Belly shot glasses designed in colors based on the brand’s jelly bean colors; a Jelly Belly ice cube tray that makes bean-shaped ice cubes; and Jelly Belly design-adorned champagne flutes.
The Jelly Belly assortment will be available in stores this fall.
