Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.
The company recently livestreamed “Ikea Holiday Hosting: 100 Tips in 100 Minutes” on its social media channels. The livestream included tips and tricks to help provide advice on topics such as creating a bar cart, gift wrapping and giving, and tackling common holiday hosting needs.
Bar cart tips included stocking bar carts with trays, drink-specific glasses, appropriate tools such as corkscrews, and bowls containing cocktail fixings so that hosts can provide for guests quickly and colorfully.
Ikea also provided a recording of the livestream on its social media outlets. The livestream content also is reflected in holiday hosting tips available on its website. See Ikea’s holiday hosting video here: