Two luxury Italian brands have landed at Forty One Madison and will debut new showrooms at the Spring New York Tabletop Market, held April 4 to 7. For both Ercolano and Mepra, their new showrooms represent a strategic move by each to expand their respective businesses in the North American market, according to building management.
Ercolano is known for its handcrafted inlaid wood boxes and furniture, as well as tabletop designs. “As a beloved European staple, we are thrilled to be joining the roster of great brands at Forty One Madison and look forward to furthering our global presence,” said Orlando Ercolano, company president.
Mepra has manufactured flatware, cookware, serveware, barware and tabletop accessories since 1927. “Mepra currently enjoys an established global business in food service and hospitality, but we are excited to expand our brand as a household name in the U.S. market,” said sales manager Luca Prandelli. “With our new post at Forty One Madison, we look forward to bridging new relationships and building our consumer awareness for Mepra in the Americas.”
In other showroom news, Japanese tableware manufacturer Nikko will open a new showroom on the 19th floor and Vietri is expanding by 50% to make more space for its growing lines, relocating to the 22nd floor. DeVine Corporation, home to premium brands including J.L. Coquet, Ercuis, and Raynaud, is undergoing a full renovation on the ninth floor. Debuting in DeVine’s showroom this market is new Italian brand SV Casa, which designs and produces bed and bath accessories, frames, and bar accessories using unique organic materials.
“We expect the April show to debut more new product than ever. Companies are investing in and pushing the boundaries of their production creativity. Buyers will be delighted to see what will be shown here for the first time in New York. Its early April date this year is perfect,” said Laurie Burns, svp/director, Forty One Madison.
