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Jennifer Dalquist, Nordic Ware

By on Executive Profile, Other, The Players

The August 15 edition of HOMEWORLD BUSINESS® revealed the 11th Annual “Players,” people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Jennifer Dalquist, Nordic Ware, Director of Sales & Marketing

PLAYER’S CREDENTIALS: Founded in 1946 by Dorothy and H. David Dalquist, Nordic Ware began by selling specialty Scandinavian ethnic cookware products. Soon, the company expanded into the Bundt pan, microwave cookware, bakeware, cookware and grilling accessories.

Now Dalquist, the third generation in the Minneapolis, MN-based domestic cookware manufacturing business, is following in the family footsteps. She stepped into the industry in 2003 as a visual merchandiser for Williams-Sonoma, spending almost four years there before moving on to a business analyst position with Target. She joined Nordic Ware as a retail marketing analyst in 2007 before being promoted in 2011 to the post of brand manager, consumer products. She was named director of sales and marketing in 2014.

WHAT TO WATCH: With an experienced background in merchandising and business, Dalquist is poised to take the helm of the company after her father, David Dalquist, who is currently the president and CEO. With new products like Flare cookware looking to penetrate the market, as well as the continued growth of the Bundt line of bakeware, the company is constantly in a stage of reinvention, allowing it to meet consumer lifestyle preferences while continuing to bring fresh cookware development across a range of segments.

Dalquist also has a hand with the development of future cookware introductions as well as marketing and sales of the assortments. The company also strives to remain nimble in the marketplace, responding quickly to consumer trends and market demands that Dalquist herself keeps a keen eye on to capitalize on opportunities.

PERSPECTIVE: “We’re stronger than ever because of the investments we’ve made locally in our people, our factory, and our technology over the past few decades. It is for this reason that we are focused on the concept of authenticity when we talk about being American-made. For over 70 years, we’ve stood for superior quality American-made products, and consumers know they can count on our brand to deliver just that for years to come,” Dalquist said.

2017 HomeWorld Business Players (click on name for profile):

Jennifer Dalquist nordic ware