Kohl’s has debuted the new Amazon Smart Home Experience concept in 10 select Kohl’s stores across the Los Angeles and Chicago areas.
The new partnership features a store-within-a-store concept to deliver a smart home shopping experience for consumers. Customers can purchase Amazon devices, accessories and smart home devices and services directly from Amazon, within select Kohl’s stores.
The 1,000-square-foot zone will provide a hands-on, interactive array of smart home products with a variety of Amazon devices, including Amazon Echo, Echo Dot, Amazon Fire TV and Fire tablets. The store will showcase how smart home products, many powered by Alexa, can modernize and simplify home management, entertainment, security and more.
Amazon sales associates will staff the space. Customers can also schedule an Amazon expert to come to their home, evaluate their needs and install smart home products. Amazon Home Services will also be available, which offers access to local home services professionals.
In addition, the retailer’s Amazon free returns program also debuted at the same 10 locations, with plans to roll out the initiative to more stores. Starting this month, the company said that 82 stores across the Los Angeles and Chicago areas will be offering free returns for Amazon customers. Kohl’s will pack and ship eligible Amazon return items for free.
“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer, at the time of the partnership announcement. “Kohl’s and Amazon share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”
See the gallery for a look at the Amazon Smart Home Experience in Kohl’s Bucktown Chicago store.