The Kroger Co. has struck a deal with Chase Pay, the digital engagement wallet from JPMorgan Chase & Co., that will allow it to offer customers mobile payments starting with select retail markets and e-commerce programs in 2018.
The payment initiative is part of the Restock Kroger Plan, the company’s new growth strategy. A key strategy driver is to expand partnerships as a means of creating customer value, which includes Kroger forming alliances that accelerate development of digital and e-commerce platforms.
Under the agreement, the company added, Chase’s 65 million customers will be able to use Chase Pay at Kroger for online and in-lane purchases.
“Technology is transforming our customers’ experiences and greatly influencing how we are reimagining the store of the future,” said Chris Hjelm, Kroger’s chief information officer. “Mobile wallets enable a more seamless shopping experience for our customers and at the same time, can help us drive cost out of our business.”