International Market Centers has launched a new branding campaign for the Las Vegas Market with the tagline, “Discover the Extraordinary,” and has also debuted a new logo for the market.
To support the new branding, IMC has launched an advertising campaign and will feature it at the winter edition of the market, which is set to take place from January 22 to 26.
“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, svp/marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: It speaks to where we are today and sets the stage for the next phase of our growth.”
