Le Creuset has introduced a new digital culinary program for its wholesale customers.
According to the company, the program is intended to help drive store traffic and increase sales by providing engaging content to create product demonstrations that highlight product features and selling points.
“Whether it’s a ‘stop-by’ product demo to capture customer attention, or a demo that is part of a structured event, such as a culinary class or in-store event, the goal is to help our customers learn more about the benefits of Le Creuset products and ensure effective in-store product demonstrations,” said Will Copenhaver, director of marketing communications, Le Creuset.
Le Creuset retailers will soon receive a custom-made portfolio, which includes the first demo packet, Petit Dejeuner, as well as an editable in-store sign designed to be used to announce in-store event activities.
Additional assets will include product list and merchandising themes, full recipe demo plans, talking points, event checklist, digital collateral for merchandising, digital images and signage, and digital invites and social media posts.
The next module in the program is scheduled to be released in October.
