Lifespan Brands is launching Custom Cool Lava lamps, in an initiative that encourages interactively inclined customers to create their own unique lighting designs.
With mix-and-match options, Lava shoppers can create a lamp that cannot be found in any store by going to a dedicated area of the brand’s website. Customers can pick the base and globe that best reflects their tastes, or they can put together a customized gift.
Available in the 17-inch lamp size, Custom Cool lamps provide soft, relaxing light in the iconic Lava lamp shape, at a $49.99 retail.
“We are so excited to unveil this new way to shop for Lava lamps,” said Jennifer Courington, Lifespan vp/marketing. “We included a wide variety of colors and styles to create visually stunning Lava lamps. There are painted, chrome metallic look and brightly colored decal bases/caps and we offer globes that have glitter, wax and a couple that feature tri-colored hand painting. The possibilities are endless.”
